Sunsilk Fashion Week 2010, Nida Azwer's Collection

                            “I think fashion week is a great platform

for designers to showcase their work. I think it should be supported and I am very glad to be a part of it”.

Nida Azwer’s womenswear couture collection being showcased at fashion week is entitled ‘Timeless Horizon’. Drawing inspiration from the colour blue and all its diverse hues, ‘Timeless Horizon’ has been conceived and created in muslin, chiffons and soft silk fabrics incorporating foil printing and embroidery.

Nida has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture.

Her label includes a Prêt a Porter line, Haute Couture and Bridal lines and Nida herself was nominated for a coveted Lux Style Award for Best Emerging Talent in 2008.  In 2009, she held her debut solo show in Karachi to massive acclaim from journalists and fashionistas alike.

Everything made under the Nida Azwer label is hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. The fashion label is also inspired by traditional craftsmanship such as ‘tukri ka kaam’, ‘rilli’ and ‘kantha’ work. Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring.