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Friday, March 5, 2010

CIFW announces the names of the elite designers participating.


Celebrating the high spirits of fashion, Chennai International Fashion Week (CIFW) announced the array of swashbuckling designers who will be participating in the upcoming weeklong event in Chennai. Through this internationally renowned pageant, the city will witness a spectacular gathering of 60 fashion models from 10 countries, 1500 outfits, 30 fashion shows @ Hotel Le Royal Meridien between 14th and 20th December ’09.

The event will continuously promote, support and nurture an extraordinary list of designers who have shown on India’s catwalks and made a mark in the industry. Chennai International Fashion Week will also play an instrumental role in encouraging new designers over the years, all of whom have formed the DNA of the fashion & style industry.

Chennai International Fashion Week (CIFW) will also experience heavy weights of celebrated fashion designers like: Pria Kataaria Puri, Vikram Phadnis, Shane & Falguni Peacock, Neeta Lulla, Sidney Sladen, Sanchita, Aslam Khan, Jason & Anshu, Rahul & Gunjan and SatyaPaul.

Super models will sashay the runway in vibrant hues magnificently crafted and designed by the industry experts exclusively for Chennai International Fashion Event. Each designer will present to the crowd their labels wherein some will emphasize on woven silks, some on glittering brocades, and some on Lycra to gel well with the international platform laid.

The fashion week will concentrate on the current and upcoming season and the designers feel the need of such fashion weeks that showcases current trends and not just ape the west!

Designers promise to bring in the best of diverse fabrics and colors touching upon compelling elements of chick couture, racy, edgy and heady mix of attire aptly fitted on the fashion models. With the involvement of such top line models of the country setting the ramp on fire with their impeccable catwalk and an assortment of such globally famed fashion designers, Chennai International Fashion Week will be reckoned as biggest fashion show and trade event in the history.

Celebrating this joyous victory already, Gaurav Sharma, CEO – Storm Fashion Company said – “Chennai International Fashion Week brings its expertise and applies them to Indian scenario, elevating Indian standards to International benchmarks. I am thankful for the association of best of the best designers – their ongoing support will always remain pivotal to building the reputation of this international fashion event in Chennai.”

CIFW has been formed to give Indian designers an international platform to showcase and market their collections to the world media and fashion professionals globally. It is also aimed at showcasing India as an important fashion destination for foreign buyers and designers’ wanting to make Southeast Asian market in roads.

Chennai International Fashion Week.

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